Home
How it works
Benefits
Get started
Contact us
|
GEOplus uses marketing geography, a technique within marketing analysis that uses geo location (geographic information) in the planning and implementation of marketing activities.
The key problems with conducting customer analysis are often in displaying the extracted information without getting lost in thousands of rows of figures, and then making sense of the information.
Visual representation of the information is easier to understand and to analyze, so the use of charts for displaying data can reveal inner relationships within the data.
GEOplus works by associating the data with the according geographic region, enabling the endless listings to be converted to clear maps. By working with more extended data – such as multiple years of sales data – you can analyse trends using colour or shading.
|
|