 | Determine where the customers are (on country, city, street or user level)
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 | Determine who the customer is (on organisation or user level) |
 | Visualize any data in a geographic context by linking it to a digital map |
 | Calculate summary information for specific areas
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 | Select customers within specific areas
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 | Select customers with a certain radius of a point
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 | Compare two sets of data to extract information: for example, comparing customers that bought from your company in 2006 to the customer list from 2007. You will instantly be able to determine how many new customers you got in 2007, how many you have lost, and so on
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